Web Design & Development

Your Site Must Do Three Things

Web design and development is our core service. Your website is your storefront to the world. Site visitors are going to make up their mind whether they’re going to use your business or service in under two seconds – and they make this decision subconsciously. So, it’s imperative that your site do three things or it may not be successful:

Get found on search enginesnumber1 Be Findable

If people can’t find your site, then what’s the use? Search Engine Optimization (SEO) is a core component of any website. Proper research into the target audience and what they would be searching for when your site should come up number one is the first step.

visually appeal to your target audience with a custom designed sitenumber2 Appeal to Your Target Audience

Website visitors will make up their mind about your business subconsciously in under two seconds – so, the most effective way to keep them on your site and to convert them into business is to visually appeal to them. This is why every site that Gordon Multimedia designs is custom to each client’s target audience. You only have one chance to make a first impression.

help customers make a choicenumber3 Guide Visitors What to Do Next

All too often websites are missing the most important component… a clear call to action! What is it that you’d like a website visitor to do next? There should be zero guess work involved. We help our clients refine their marketing message and convert visitors into customers.