Launching Your New Website and SEO Results
It’s a Rollercoaster Ride
Get ready for some ups and downs, as far as Search Engine Optimization (SEO) is concerned when you launch or relaunch a new site. Sometimes your new site will shoot to the top of search results, and other times there is latency before your site could start showing up. A site that shoots to the top quickly can be off the map just as quickly… DON’T PANIC! This is totally normal. Search Engines factor in many things including: seniority of the site, quantity of new content, pace at which new content is introduced, etc. So when a new site is launched, there’s often an artificial ‘boost’ of content generation that pushes a site up the ladder. If that (unrealistic) quantity of content generation is not matched on a regular basis, then the site can slip.
On the contrary, sometimes a brand new site will take up to a couple of months just to start showing up in search results. On the other hand, we’ve launched sites that started generating business from searches in under 24 hours! It’s hard to predict.
After a site has been up for a couple of months, we should have enough reliable data to tell how it’s going to do and what strategic/technical changes we may need to make to ensure the site’s success. For those customers on our Gold Hosting/Maintenance package, this site review and tweaking can be performed as part of the regular included maintenance. (Review our Hosting/Maintenance plans here.)
We provide our clients who have opted for an SEO package with a roadmap to follow as far as new content generation is concerned. Content generation is our preferred method of optimizing a site, but don’t worry – it doesn’t have to be hard. We provide you with a spreadsheet of search terms to generate content around and a basic formula to follow to generate new content.
Believe us, it’s worth it! Just wait until your site hits number one and internet leads are coming your way!Published On:December 10, 2013
Published In: Launching A New Site, Search Engine Optimization
« Back to Web Strategies